Word of Mouth Marketing Feed

Forrester’s ROI Blogging Framework May Suggest GM FastLane Blog Needs More Justification

Charlene Li writes about the ROI of blogging and provides a framework for measuring the ROI of a company’s blogging efforts in her post, “New ROI of blogging report from... Read more →

Where’s the Fire? Commercial Alert Sees Smoke Where None Exists

The Federal Trade Commission made a formal announcement that companies participating in word of mouth marketing activities must ask any participants to reveal any compensation they receive. Annys Shin of... Read more →