Access Hollywood reports that ratings did not rise due to the publicity surrounding the Aqua Teen Hunger Force campaign in Boston. The Seattle PI reports Jim Samples, the head of... Read more →
Susan Getgood of Marketing Roadmaps writes a good thoughtful post, which ties up the loose ends of the Aqua Teen Hunger Force/Boston Bomb scare incident. She asks a question: "That's... Read more →
Charlene Li writes about the ROI of blogging and provides a framework for measuring the ROI of a company’s blogging efforts in her post, “New ROI of blogging report from... Read more →
The Campari campaign is interesting because of its integration across a number of social media websites. As reported by Kami Huyse a month ago, the campaign did have a number... Read more →
The Federal Trade Commission made a formal announcement that companies participating in word of mouth marketing activities must ask any participants to reveal any compensation they receive. Annys Shin of... Read more →
If you are building a social media company, one way to ensure more people use you is by partnering with other web 2.0 companies. WordPress, Six Apart with Typepad and... Read more →
My post about the blogger endorsing products without revealing their connection with an advertiser back in June received a few comments and conversation from fellow bloggers. I recently attended the... Read more →