Whoever came up with the idea of dumping hundreds of butterfingers on Boston's Copley Square, next to a sign about New England Patriot receiver Wes Welker, certainly knew how make... Read more →
Laura Lake at about.com's marketing section suggests there is not very much research on word of mouth marketing in a recent article about word of mouth marketing research. I was... Read more →
Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media... Read more →
John Cass talks about criticism on a blog Read more →
Donnie Baker is one of the most passionate marketers I know. He has a mission in like to teach marketing to the world of nonprofits. I met Donnie two years... Read more →
To follow up my post about Mercenary I spoke with Drew Townson on Saturday, but did not have time to post because of the St. Patrick's Day festivities over the... Read more →
John Cass describes what was discussed at the recent Boston Marketing Club event on guerilla marketing Read more →
Following up on my post about more marketers conducting guerilla marketing in the City of Boston I contacted President Maureen Feeney's office at the Boston City council. President Feeney will... Read more →
John Cass comments on the Dr Pepper coin campaign in Boston Read more →
Justin Kirby is a co-editor and -author of the new book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Justin recently contacted me to ask my opinion about... Read more →