Today I was on a panel discussion at the For Immediate Release BlogTalkRadio Live program with Shel Holtz, Neville Hobson, Gary Varynerchuk, Connie Reech, Connie Bensen and Kaitlyn Wilkins discussing... Read more →
Surprising results from my recent post on social media strategy and technology at Big Brothers, Big Sisters of MA Bay, the post sparked collaboration among several different regional chapters, and... Read more →
Develop a blog, start a Facebook fan page, create a Second Life Island; all efforts in building a social media infrastructure that can be used to engage customers and community.... Read more →
I met Tim Smith, a business executive at Big Brothers Big Sisters (BBBS) here in Massachusetts at a Social Media Breakfast here in Boston. He told me about his hopes... Read more →
Newsrooms are in a process of converging mediums to shared resources. Companies can learn much from this convergence in their efforts to build a social media communications triage center. Where... Read more →
I’ve been speaking with the folks at both Radian6 and Visible Technologies in recent days, to follow up on earlier work I’d completed on a Dell case study for SNCR.org... Read more →
Roxanne Darling beat me to the punch line with this post, "How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009." In February 2007 I wrote the blog... Read more →
Company engagement using social media is not just the appearance of activity, rather that which is most important in a good social media marketing program; monitoring, dialogue, outreach and action.... Read more →
Last week at a Tweet up organized for the Research Symposium for the Society of New Communications Research in Boston I chatted with Mihaela Vorvoreanu, Ph.D. Assistant Professor of Communications... Read more →
Understanding audience’s concerns was critical to the success of the Obama campaign. I’ve been struggling with what to write about this week in regards to the election and the Obama... Read more →