I believe social media marketing, or social media engagement in a corporate setting comes down to four processes, 1. Listen, 2. Triage, 3. Action, 4. Quality control. Which can be... Read more →
The Ning Blog announces its new pricing structure with three levels of pricing: Ning Mini $2.95/month. Ning Plus $19.95/month. Ning Pro $49.95/month. Each level of pricing comes with a different... Read more →
Measuring ROI in social media marketing is important because as an industry we need to demonstrate the value social media brings to marketing efforts. And I believe if we can... Read more →
I'm reading Paul Greenberg's CRM and the speed of light, just getting into the second chapter where he discusses various CRM related terms. Including VRM, Doc Searls' baby, the idea... Read more →