There are a lot of freely available tools for monitoring and researching the web, Google Alerts etc. However, if you want to conduct sophisticated market research and tap into the... Read more →
If you want to mine the web for insights into products and brands using automated tools. One problem to overcome is the subjective nature of language. A consumer might review... Read more →
The web is having a profound affect on digital marketing. Searches, social media, cloud computing, are changing the efficiency of managing marketing and also how businesses are run. Many thought... Read more →
Last night I moderated a panel discussion about semantic technologies for the Boston Product Managers Association. Christine Connors, Sean Martin and Mike Spataro were on the panel, and many audience... Read more →
Christine Connors, Principal, TriviumRLG LLC is joining the Boston Product Managers Association panel discussion on Semantic Technology on Thursday September 17th in Burlington. Christine rounds out the panel with her... Read more →
I'm putting together a panel discussion for the Boston Product Management Association on Thursday September 17th at 6:15pm with the panel discussion starting at 7:00pm. The topic is about how... Read more →
What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product... Read more →
Develop a blog, start a Facebook fan page, create a Second Life Island; all efforts in building a social media infrastructure that can be used to engage customers and community.... Read more →
I interviewed Connie Bensen of Techrigy about her company’s service SM2 and played around with the tool. When thinking about Techrigy’s SM2 I thought about the SaaS social media monitoring... Read more →
I'm going to be talking about online reputation management at the downtown Harvard Club next week. I've been invited to a panel by Weber Shandwick to talk about how companies... Read more →