I’ve been blogging since 2003— At the time, there was one prominent marketer at Microsoft with a blog, which made sense given that Microsoft developers had pioneered corporate blogging back... Read more →
Pursuing my project to build a new search engine maturity model, I queried Jason Healey, SEO consultant at J2H Marketing, about his thoughts on the existing model, and what advice... Read more →
Mark Marino of PureHockey discusses the concept of SEO maturity models in an interview with John Cass Read more →
Questions for enterprise SEO's on the search marketing maturity model. Read more →
The rise of digital transformation for companies doesn't appear to include much coverage on the topics of enterprise SEO and technical SEO. The post discusses how digital transformation can help SEO's break down silos. Read more →
Clay Fisher wrote about the SEO Maturity Model in his post “SEO Maturity Model: Where is Your Organization?”, and described each of the stages. I thought I would pull out... Read more →
Google's Hummingbird update gives new results by identifying context in text searches. John Cass explores how Hummingbird has changed the top ranked websites for several searches from 'the definition of marketing,' to 'who invented the theory of relativity. Read more →
Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine Strategies was held in March of 2003... Read more →
What is the importance of translating keywords in a url for international SEO? Specifically for Germany, France, China and Japan. International SEO Question Overview I'm asking a question about the... Read more →
A colleague of mine suggests that search engine optimization should be conducted like this... A series of keywords should be researched, and one keyword phrase selected along with several 'halo'... Read more →