Chief Digital Officers, marketing technologists, agile marketing scrum masters are all roles needed for the new digital marketing economy within the company marketing department. These new roles are needed for... Read more →
Marketo released a new e-book, The rise of the Marketers: Driving engagement, experience and revenue. Here are my notes on the Ebook. Basically the premise of the extensive survey by... Read more →
3 ideas for comment innovation in business blogs. The ideas were inspired from Fred Wilson's blog after he wrote a post about another media company dropping comments. Read more →
Google's Hummingbird update gives new results by identifying context in text searches. John Cass explores how Hummingbird has changed the top ranked websites for several searches from 'the definition of marketing,' to 'who invented the theory of relativity. Read more →
Two videos from Dr. Walter Carl from Purchased on measuring social media. Read more →
Aiming to get less than one on this social media score card means your conversation is more than interesting. Read more →
Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer's audience and an individual or company or "X" who aims to... Read more →
The Inbound conference in Boston was where I first came across Highspot, they were a vendor who was in the exhibit hall there. I put a card into their fishbowl,... Read more →
David Morris and Brian Payea from TripAdvisor spoke at the 4th annual super marketing conference: building relationships to build business at Suffolk University Law School, sponsored by LOMAP. David was... Read more →
Recruiting from 3,051 miles away isn’t always easy, but I’m looking for someone with marketing savvy and a keen interest in organizing several agile marketing events in the city of... Read more →