Measuring Brand Experiences In Social Media
July 11, 2009
What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product... Read more →
Measurement
Measurement Strategies For 5 Social Media Goals
June 30, 2009
Measuring company goals in social media all depends upon what those goals are, be they: Sales, higher SEO rankings, crisis communications, thought leadership etc. In this post I provide five... Read more →
Social Media Maturity Index: Finding Social Media Engagement Leaders
March 11, 2009
Develop a blog, start a Facebook fan page, create a Second Life Island; all efforts in building a social media infrastructure that can be used to engage customers and community.... Read more →
Drafting A History Of The Integration Of Monitoring & CRM
December 22, 2008
I'm interested in writing a history of text analysis or media monitoring as it has progressed to integration with CRM systems. My understanding is that in the 90's many text... Read more →
AMD - The Feisty Chip Manufacturer’s Developer Blog
March 11, 2008
Founded in 1969 and based in Sunnyvale, California, AMD designs and produces innovative microprocessor and graphics and media solutions for the computer, communications, and consumer electronics industries. Tracing the history... Read more →
Onalytica Tracks The Stock Market Crash...With Charts
January 22, 2008
Flemming Madsen at the Onalytica Blog gives some analysis of the Stock Market Crash based on his company's computational analysis of sentiment in online media. The post includes several charts.... Read more →
Shel's SAP Interview With Measurement Goddess KD Paine
January 20, 2008
Shel Israel interviewed Katie Paine for the SAP Global Survey. Katie gave some great insight into social media measurement. Highlights: “What is most interesting to me is that measuring social... Read more →