PR Communications

Two videos from Dr. Walter Carl from Purchased on measuring social media. Read more →

Aiming to get less than one on this social media score card means your conversation is more than interesting. Read more →

I was recently looking for some up-to-date email benchmark reports and found the following from various sources: MailChimp MailerMailer Direct Marketing Association Epsilon Interesting to see open rates go up... Read more →

Anna Barcelos is Director of Client Solutions at ten24 Web Solutions, based in Boston, MA. A former colleague with the Boston Chapter of the American Marketing Association. Anna kindly agreed... Read more →

Joe Chernov is Director of Content at Eloqua, and he is a long time friend in PR and Social Media. I have tremendous respect for his quiet, studious communications skills... Read more →

Measuring ROI in social media marketing is important because as an industry we need to demonstrate the value social media brings to marketing efforts. And I believe if we can... Read more →

In Doug Haslam’s response to my request for a predication for engagement marketing in 2010, Doug said that engagement marketing is at the tip of a tall pyramid, under which... Read more →

Great post that illustrates the benefits of marketing testing. "The culture of experimentation at Amazon, where data trumps intuition, and a system that made running experiments easy, allowed Amazon to... Read more →

Webtrends 9 just launched this summer, reading about the product (Webtrends 9 Reinvents Web Analytics Story Telling) and the company's amazing new features (storytelling, simple design, overlay RSS feed in... Read more →

The biggest change for businesses when dealing with social media is having a conversation with the communities about the topics they want to discuss rather than only promoting a company's... Read more →