PR Communications

The Inbound conference in Boston was where I first came across Highspot, they were a vendor who was in the exhibit hall there. I put a card into their fishbowl,... Read more →

David Morris and Brian Payea from TripAdvisor spoke at the 4th annual super marketing conference: building relationships to build business at Suffolk University Law School, sponsored by LOMAP. David was... Read more →

I heard this NPR radio article “To Attract Millennials, Automakers Look To Smartphones,” about car makers looking to Smartphones to attract Millennials to buy cars, because the adoption rate of... Read more →

I'm off to California in mid-June for my company's annual conference on Innovation. This year's SDL theme is all about 'Global Customer Experience Management.' I really like this term because... Read more →

When I read a paragraph from B. Joseph Pine II and James H. Gilmore’s Welcome to the Experience Economy article in the Harvard Business Review I was thinking, are the... Read more →

Paul Greenberg wrote a book called CRM at the speed of light; I think it was his 3rd or 4th edition of the CRM book. He spent a year researching... Read more →

From time to time I come across really interesting folks in social media and immediately want to interview them. Justin Mifsud followed me on Twitter, I looked at his profile... Read more →

Ever since I worked at Forrester I've been interested in the topic of analyst relations and marketing, how companies approach analysts from a PR and marketing perspective, but also how... Read more →

Jim Ewel launched the first iteration of agilemarketingmanifesto.org website today. During the June 11th SprintZero event in San Francisco we spent nearly two hours discussing the principles and values of... Read more →

Here's my synopsis post of today's agile marketing event at Mindjet in San Francisco: Jim Ewel’s Agile Marketing 101 Introduction My co-host and chef instigator for the idea of holding... Read more →