SEO is not an advertising strategy; it’s a content marketing strategy. SEO’s will tell you it’s all about writing compelling content that’s influential, answers people’s fundamental questions, and makes it... Read more →
Duncan Christy is a colleague of mine, he is an editor of great experience, and he was inspired to write this article about media training from his years of experience... Read more →
Just wrote a post with Andy Abramson about the changing nature of media a few days ago, Andy was kind enough to follow up with some infographics describing the new... Read more →
The recent Old Spice campaign, where an actor and production team responded to celebrities and consumers on YouTube after they had tweeted a comment to the Old Spice team; reminded... Read more →
My long time blogging colleague Hans Kullin answers the question, "Why do I still blog." Hans participated in the 2004 Global PR Blog Week 1.0, a virtual event for PR... Read more →
Chuck Hester is a long time colleague in the Society for New Communications Research, and Head of Communications for iContact, an email marketing company based in North Carolina. Chuck is... Read more →
What are your motivations for writing a corporate blog? John Cass asks the PR blog week alumni for their thoughts? Read more →
Vic Beck is an old colleague from my time in Boston on the board of the Boston chapter of the American Marketing Association, he volunteered with the chapter during my... Read more →
Rob Birgfeld writes a post encouraging digital marketers to connect the dots between social and SEO. I found Rob Birgfeld's post because I have an alert set up for my... Read more →
Following up to my earlier post about validating keyword research using social media websites. You can use tools for discovering keyword density to determine additional content keywords used by members... Read more →