PR Communications

Two videos from Dr. Walter Carl from Purchased on measuring social media. Read more →

Aiming to get less than one on this social media score card means your conversation is more than interesting. Read more →

Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer's audience and an individual or company or "X" who aims to... Read more →

Toby Bloomberg and I have been working on a joint post about agency transparency in social media channels, here's Toby's post. We've collected some diverse opinions, and hope the exercise... Read more →

Ari Herzog wrote a post recently about how he interacts with three other bloggers; Seth Godin, Chris Brogan and Danny Brown. In the post he described how he is inspired... Read more →

Advocates can be existing customers, or supporters of a company, the goal is to recognize advocates and develop a program of support that in terms results in increased community activity... Read more →

Kami Watson Huyse to referred to my 2010 predictions post about engagement marketing in an article that gets at the heart of what it takes to make social media work;... Read more →

Jason Falls aims at the heart of marketing with his post "What is engagement and how do we measure it. He believes the critical way to define engagement is to... Read more →

I really enjoyed Diane Gilleland's podcast “engagement marketing for your crafty business”. I thought Diane gets at the heart of how social interaction works online for business. As one of... Read more →

Ann Handley is head of content and editor at Marketingprofs.com; she took a crack at my 2010 engagement marketing predication post questions, but did not get into the post on... Read more →