Chris Lake from Econsultancy argues that PR or ad agency's should not own a company's social media strategy in the post, "Why your social media strategy shouldn’t be owned by... Read more →
What blogging platforms do the top U.S. Interactive agencies use? That was a question inspired by my study for the Fortune 500 companies that blog, and what platforms they use.... Read more →
I believe social media marketing, or social media engagement in a corporate setting comes down to four processes, 1. Listen, 2. Triage, 3. Action, 4. Quality control. Which can be... Read more →
This is a list of corporate blogs run by Fortune 500 companies. According to research, 88 (17.6%) of the Fortune 500 are blogging as of 01/04/2012. The table below lists... Read more →
Suzanne McDonald is a colleague from the Boston area, and we had the chance to chat recently about social media and marketing, Suzanne runs, Designated Editor, a company that launches... Read more →
Thinking ahead to social media and online community conferences in 2011, I'm writing my 3rd post on this topic in three years, my 2010 list of online community and social... Read more →
A new study from eMarketer estimates that 43% of US companies will be blogging by 2012. And that one third of US companies are currently blogging. No word on their... Read more →
The recent Old Spice campaign, where an actor and production team responded to celebrities and consumers on YouTube after they had tweeted a comment to the Old Spice team; reminded... Read more →
Josh Hyatt wrote an article about personal branding and working at a large company on money.cnn.com. The piece has caused a lot of controversy because Scott Monty, the social media... Read more →
I'm going to be one of the first speakers for the Greensboro Social Media Club on August 2nd along with Nathan Gilliatt from Social Target and Alicia Miller from Pace... Read more →