Michael Selissen of Case Mountain Communications and I had a good conversation about the new realities of developing business from the web today. This conversation came about because of my... Read more →
The existing world of marketing is broken. I say this because everything has changed in the last 3-4 years. Content channels have grown, mobile is becoming more dominant, tablet’s and... Read more →
Wikipedia is the most important site on the web. Many of its pages have a number one top ranking on even the most highly trafficked keyword terms in search engines,... Read more →
Social media, social media, social media! In recent years that has been the mantra many marketing executives have heard as consumers shift their media viewing practices to digital, and as... Read more →
Rebecca Lieb - A friend, digital marketer and colleague in the industry, published her first piece of research at the Altimeter group: Content: The New Marketing Equation. This excellent piece... Read more →
I’m getting tired of the social media marketing guru bashing meme. Have you heard the meme? Basically, someone states that social media consultants don’t consider marketing, and are focusing on... Read more →
Robin Carey, publisher of Social Media Today writes a great story about the progress the Wall Street Journal is making with digital strategy, in “Who's Afraid of the Big Bad... Read more →
As Joe reports Coca-Cola has developed a new content marketing strategy for the next decade. The company developed a video to explain the new strategy. Check out the videos: Coca... Read more →
Moby Dick... an important book in American literature, but one I have to admit I've never totally enjoyed. My problem was never with the story, rather the long sections in... Read more →
If you are looking for a publisher for a book about social media, content marketing, or brand journalism, which publisher is the best to approach from an author's perspective? Note:... Read more →