PR Communications

Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are... Read more →

Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content... Read more →

Here are some tips on writing good content article writing... Take the important keywords you are targeting and search Google, review each of the top ten pages for each of... Read more →

Marc Benioff, CEO of Salesforce opens his forward for the new book, Age of Context (by my favorite author Shel Israel, with help from Robert Scoble), with a story about... Read more →

Tom Webster's recent article, “When Content Marketing Stops Working," explores why it’s tougher to be successful in your content marketing efforts, and also what you must do and not do... Read more →

Shel Israel is one of my favorite authors in the world of blogging and social media. He needs your help in getting ideas for his latest post. He gave his... Read more →

I'm off to California in mid-June for my company's annual conference on Innovation. This year's SDL theme is all about 'Global Customer Experience Management.' I really like this term because... Read more →

Danny Sullivan writes on the effects of Google’s Penguin update in “Link Building Means Earning “Hard Links” Not “Easy Links”” he makes the point that yesterday’s tactics of link building... Read more →

Lord Michael Grade gave the keynote at a digital conference, the Drum Digital Sessions Conference. According to Stephen Lepitak, reporter for TheDrum, Lord Grade suggests that quality in digital marketing... Read more →

In Gini Dietrich and Geoff Livingston’s new book, “Marketing in the Round,” I found the following paragraph on page 22; “the chief marketing officer hire Web, public relations, corporate communication,... Read more →