Danny Sullivan writes on the effects of Google’s Penguin update in “Link Building Means Earning “Hard Links” Not “Easy Links”” he makes the point that yesterday’s tactics of link building... Read more →
Content Gardens
Putting CMOs In The Cross Hairs Of The Round
May 06, 2012
In Gini Dietrich and Geoff Livingston’s new book, “Marketing in the Round,” I found the following paragraph on page 22; “the chief marketing officer hire Web, public relations, corporate communication,... Read more →
The existing world of marketing is broken. I say this because everything has changed in the last 3-4 years. Content channels have grown, mobile is becoming more dominant, tablet’s and... Read more →
Rebecca Lieb's New Altimeter Content Marketing Report
February 23, 2012
Rebecca Lieb - A friend, digital marketer and colleague in the industry, published her first piece of research at the Altimeter group: Content: The New Marketing Equation. This excellent piece... Read more →
Brand & Media Content Gardens Augment Revenues By Monetizing Social Networks
February 10, 2012
Robin Carey, publisher of Social Media Today writes a great story about the progress the Wall Street Journal is making with digital strategy, in “Who's Afraid of the Big Bad... Read more →
The New Fulcrum Point is a media content garden, published by IDG, and sponsored by brand partners such as Dell. The site features over three hundred posts, on the topics... Read more →
John Moore runs Government in the Lab, a site dedicated to creating a positive transformation in government and politics, throughout the world, via shared knowledge and community. John and I... Read more →
Syndicated Contextual Content
December 28, 2011
Syndicated Contexual Content is the idea of taking content developed in one medium for syndication, and editing, and optimizing the content for other media. With the growth of social media... Read more →
Content Sourcing For Content Gardens
November 18, 2011
When developing your content source strategy for a content garden, there are a number of options to consider, including: In-house writers Paid writers Commission writers Columnists Community members Syndicated content... Read more →
Defining A Content Garden
January 25, 2011
Defining a content garden: A high quality site, edited by journalists and community managers, where there's a combination of paid journalist content, moderated free content, and aggregated content. The emphasis... Read more →