Karen Christensen is mapping the social media landscape. After reviewing the blogosphere and literature, Karen was dissatisfied with how people described social media technologies. She provides four descriptions of how... Read more →
The Federal Trade Commission made a formal announcement that companies participating in word of mouth marketing activities must ask any participants to reveal any compensation they receive. Annys Shin of... Read more →
While conducting some web research on the validity of consumer generated media, I came across this blog post, "Sleeping With The Enemy Or Savvy Marketing Strategy? YouTube And NBC," by... Read more →