Consumer Generated Media Feed

Turning Active Community Leaders Into Dormant Leaders

I've been thinking more about this model of the life cycle of online communities, especially the progression through each of the roles within the community visitor, novice, regular to leader... Read more →

Larry Weber's "Marketing To The Social Web"

Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media... Read more →

Election 2008 - Obama's Website Judged The Most Social Media Friendly By

The project for excellence in journalism at has developed a project for the review of the candidates in election 2008. Called, "Election 2008 - Candidate web sites, propaganda or... Read more →

Forrester’s ROI Blogging Framework May Suggest GM FastLane Blog Needs More Justification

Charlene Li writes about the ROI of blogging and provides a framework for measuring the ROI of a company’s blogging efforts in her post, “New ROI of blogging report from... Read more →

Study Reveals The Inc. 500 Believes The Hype And Practices Corporate Blogging

Eric Mattson and Nora Barnes have released a new study that researches the number of companies in the Inc. 500 that use social media and other forms of new media,... Read more →

Discovering Which Social Media and Web 2.0 Tools And Websites Customers Prefer To Use To Connect With Other People In Their Community

It is often cited that companies should join the blogosphere because that is where their customers and audience are publishing content. Is that always true? During the process of researching... Read more →