PR Communications

I hate marmite; it’s the most disgusting stuff you could ever eat. There's typically a love it or hate it relationship with marmite. My spouse loves the stuff, and she's... Read more →

Brand is about providing value to customers, systematically and repeatedly. When a company makes a promise to a customer that promise has to carry over into every aspect of the... Read more →

Getting a high rank on Google does not necessarily translate into traffic and a response from customers, so says Ian Lurie of Portent Interactive in my interview with him last... Read more →

Elizabeth Albrycht's blog CorporatePR recently had a very interesting posting discussing how brands are now created after the "Internet Revolution." The greater access of customers to talk and discuss how... Read more →

When you think of the word brand, what comes to mind? I believe that people often think of brand as a logo, for example the Golden arches of McDonalds or... Read more →