Thinking ahead to social media and online community conferences in 2011, I'm writing my 3rd post on this topic in three years, my 2010 list of online community and social... Read more →
A new study from eMarketer estimates that 43% of US companies will be blogging by 2012. And that one third of US companies are currently blogging. No word on their... Read more →
The recent Old Spice campaign, where an actor and production team responded to celebrities and consumers on YouTube after they had tweeted a comment to the Old Spice team; reminded... Read more →
Have you seen the new Old Spice campaign? The commercials feature a shirtless man making fun of himself and the brand by placing himself in startling and romantic situations, scenes... Read more →
My long time blogging colleague Hans Kullin answers the question, "Why do I still blog." Hans participated in the 2004 Global PR Blog Week 1.0, a virtual event for PR... Read more →
Chuck Hester is a long time colleague in the Society for New Communications Research, and Head of Communications for iContact, an email marketing company based in North Carolina. Chuck is... Read more →
I've been preparing a presentation on how to write a blog post and as a result I once again reviewed Jacob Nielsen's great post, Long vs. short articles as content... Read more →
The reality today is that what's most current gains more currency in online communities. Organizations, corporations and news publishers have to work within that new reality. Publish quickly, both to... Read more →
Continuing my exploration of what blogging platforms Fortune 500 companies use, I have another five from Dell, Boeing, Microsoft, Wells Fargo and UPS. Interestingly I note, UPS is using WebTrends.... Read more →
The question of how you deploy social media within a large multi-brand company, really comes down to budget, which department is going to pay for the resources to set up... Read more →