Shel's article on General Motors and Ford, “Shel Israel & the Detroit Wheels,” gives us some insight into how social media is being approached by both companies. I've been following... Read more →
At the Society of New Communications Research Symposium last week, one panel discussion stood out, David Parmet's company social media case study review. People from Coca Cola, Dell, Scuderi Group,... Read more →
Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media... Read more →
I use the General Motors Fastlane blog as an example of a good blog and a bad blog in my presentations, and tonight I had to update my presentation. Regular... Read more →
The ninth chapter of my book, lessons from the automobile blogging community, is available as a free pdf download on my publisher’s website at Elsevier. In addition the folks at... Read more →
It appears that there are two blogs on the Ford Bold Moves website. One is in the articles section, and the other is on a link called community buzz. I... Read more →
My next installment of my series of reviews of the articles published on the Ford Bold Moves website. The problem with the Ford web servers continues… Kate McLeod wrote, "Modern... Read more →
John Cass writes another article about the Ford Bold Moves website Read more →
John Cass reviews the Ford Bold Moves website Read more →