PR Communications

I heard this NPR radio article “To Attract Millennials, Automakers Look To Smartphones,” about car makers looking to Smartphones to attract Millennials to buy cars, because the adoption rate of... Read more →

I was looking at the Ford blog to attempt to determine what platform the company is using for its website for my post on business blogs of the Fortune 500,... Read more →

The question of how you deploy social media within a large multi-brand company, really comes down to budget, which department is going to pay for the resources to set up... Read more →

Since joining General Motors in March 2007, Christopher Barger, GM’s Director, Global Communications Technology, has struggled to spread the idea of engagement with customers using social media across the American... Read more →

Paula Drum's recent reply to me on twitter had a phrase that really struck a chord with me about the concept of marketing, she said, "Marketing is the whole brand... Read more →

Peter Drakulich has 17 years in the automobile dealership industry, today he runs a company that optimizes sales for companies, Driving Up Sales. We were chatting recently and talked about... Read more →

I was reading a comment by Wendy Kenney, on David Meerman Scott's blog post about his 5 problems with GM for a turnaround. "I am so disappointed in your company... Read more →

David Meerman Scott, one of the best online marketers in the business, writes grouchy post about General Motors "Attention GM: Here are the top 5 marketing ideas for your reinvention".... Read more →

Roxanne Darling beat me to the punch line with this post, "How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009." In February 2007 I wrote the blog... Read more →

George Colony asks why America can’t build a great car. He suggests that the big three have lost their spark for innovation. Social media and the connection to customers through... Read more →