I was recalling a situation recently where a colleague wondered why a marketer wasn't making rational marketing decisions. While I sympathized with the colleague, I think I understood that the... Read more →
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Read more →
David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Read more →
At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked... Read more →
Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about... Read more →
Scott Sweeney of Kubotek discusses how he uses agile marketing with John Cass Read more →
Barre Hardy and Mary Edwards from CMG Partners talk about agile marketing Read more →
Defining agile marketing and how agile marketing can lead marketing teams to agile customer experience Read more →
Blog Interview with Nick Muldoon, one of the co-founders of the San Francisco agile marketing meet-up Read more →
Chief Digital Officers, marketing technologists, agile marketing scrum masters are all roles needed for the new digital marketing economy within the company marketing department. These new roles are needed for... Read more →
Recruiting from 3,051 miles away isn’t always easy, but I’m looking for someone with marketing savvy and a keen interest in organizing several agile marketing events in the city of... Read more →