PR Communications

Over the past 20 years, I’ve worked with countless companies on customer journey mapping—and time and again, I’ve seen a common oversight: they invest in mapping the journey, but don’t... Read more →

Ivy.ai, a company that offers AI-powered chat services to colleges and universities, recently released a report examining how higher education staff are using AI across campuses. What makes this especially... Read more →

Reading Matt Mullenweg's post on Automattic's 20-year anniversary stirred up a lot of memories—and questions about where we go from here. I started blogging back in 2003, and I remember... Read more →

This book; "Covering America: A Narrative History of a Nation's Journalism" about "Journalism is in crisis, with traditional sources of news under siege, a sputtering business model, a resurgence of... Read more →

When I first moved to Boston from Seattle in 2003. I joined the Boston Chapter of the American Marketing Association. And was on the board for seven years until 2010.... Read more →

A big hobby of mine is genealogy, although I've always said my pastime is marketing and sales. Recently there was a connection point between my observation of business and the... Read more →

I'm writing an article about where PR is today. And I'm reaching out to PR folks to ask them who are you pitching at the moment to generate publicity? Where... Read more →

I’ve been blogging since 2003— At the time, there was one prominent marketer at Microsoft with a blog, which made sense given that Microsoft developers had pioneered corporate blogging back... Read more →