New Marketing Terms In The Digital Transformation Camp
May 22, 2015
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new. I recall in 2003-4-5 people were using the term New PR, because the media industry was changing so much, blogging was the lead, then social media and networks. I think marketers are in a state of such change today because of digital disruption, and savvy marketers have recognized that change. It's useful to catalog all of the terms related to the topic.
CDO - Chief Digital Officer or Chief Data Officer
Chief Marketing Technologist or Marketing Technologist
Customer Experience or CX
Customer Journey Mapping and as part of this customer personas
Full Stack Marketer
That's a start, let me know if I'm missing anything.