Interview with Nicholas Scalice on agile marketing Read more →
May 2015
New Marketing Terms In The Digital Transformation Camp
May 22, 2015
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Read more →
David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Read more →
Managing Large Marketing Teams With Agile
May 12, 2015
At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked... Read more →
Marketers Give A Hand To Product Management On Content
May 02, 2015
Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about... Read more →