Future CMO - Customer Journey Mapping
March 19, 2015
Futurecmo.org is a great marketing blog written by Toni Keskinen from Helsinki, Finland, a blog about the role of the CMO in today's digitally disruptive world.
Some articles I enjoyed include:
How to map customer journey - the key questions
Definition for customer experience
Choosing and Buying - Cross-Chanel Influence
I especially enjoyed Toni's graphic on channel management to cross channel behavior. Customers don't stay in a single channel anymore, today customers jump across channels in their buyer journey.