Misguided by the Numbers (Social Numbers)

Dr. Walter Carl of Purchased gives a great presentation on measuring Social Media ROI.. here's my quick take. Marketers should shift social media metrics from activity to value. He described case studies on Cumberland Farms, and Microsoft. And discusses the importance of the Network Amplification Effect, where you measure sharing from one generation of consumers to the next, and to the next... learn more on the video.

 

Also check out this other video featuring Walter.