As we plan the afternoon sessions for SprintZero, The Physics of Agile Marketing, the gathering of agile marketers in San Francisco on June 11th; Travis Arnold has graciously worked through the existing agile marketing manifestos to extract the essence of several writers’ ideas about what makes up the concepts of agile marketing. He riffed with Jim Ewel on the topic, and a synopsis of the manifestos (with original links) and Travis' and Jim's ideas about the framework for agile marketing are published in Travis' blog.
We intend to take this great starting point and any subsequent discussion in the community to our afternoon collaboration session. We will ask the participants to discuss the list of values and principles, determine if we've missed anything. And then ask the audience to vote on list.