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Event Marketing Tip 101 - Give Directions & Parking

During my time as a board member with the Boston Chapter of the American Marketing Association I had occasion to run quite a few events. And one of the factors in getting people to attend was giving clear instructions about parking and how to attend an event.

Boston is a heavily congested city; partly it's those 17th century cow-paths!  So getting people into the city was always an effort, people in the site wanted to know good directions and if your event was accessible by public transportation.  Attendees might take the subway train to the event, and then back to their car, or use public transportation in general.

For people out of the city of Boston, who typically lived on the western suburbs having access to easily findable parking was a big factor in deciding whether to attend, and if ensuring whether we had kept the number of no-shows down. I received many calls and emails from people telling me they gave up because they could not find a place, or the parking.

From that experience I learned to give good directions to the event, and think about public transportation options and cheap parking. We even provided this information on our post cards. The AMA went back to post cards because so many of the members were unsubscribing from email. Ironically, many marketers are overwhelmed with too much email! And so simple post cards can be a great way to boost attendance and make sure people arrive on the night. Lots of members told me they pinned the post card to the fridge and took it with them on the night of the event.

To that purpose, here are driving directions to the SprintZero: The Physics of Agile Marketing event in San Francisco on June 11th.

Mindjet
1160 Battery Street East, 4th Floor · San Francisco, CA 94111

From San Francisco Intl Airport (SFO)

  1.  Start out going EAST on DOMESTIC TERMINAL ACC toward AIRPORT EXIT. (0.09 miles)
  2. Turn LEFT onto AIRPORT EXIT. (0.19 miles)
  3. Merge onto US-101 N toward SAN FRANCISCO. (8.3 miles)
  4. Merge onto I-280 toward Port of SF/Daily City. (0.5 miles)
  5. Bear right onto the I-280 N ramp to PORT of SF. (2.7 miles)
  6. Take the KING St exit (0.5 miles)
  7. Continue on KING St. (0.5 miles)
  8. KING St becomes THE EMBARCADERO
  9. Continue on THE EMBARCADERO (1.9 miles)
  10. Turn left at BATTERY St. (0.1 miles)

 Parking Garage

  • When you turn RIGHT BATTERY ST., make the first right onto Greenwich ST.
  • Make a RIGHT onto Sansome ST.
  • Move over immediately to left lane
  • The Levi Plaza Garage is on the left, half way down the block, roughly 1451 Sansome

From Oakland International Airport 

  1.  Leave airport heading EAST towards I-880 via AIRPORT DR. (0.9 miles)
  2. Turn Right on DOOLITTLE DR./CA-61 (0.1 miles)
  3. Turn Left onto AIRPORT ACCESS RD. (0.3 miles)
  4. Turn Right onto HEGENBERGER RD. (0.8 miles)
  5. Move over to Right land for merge onto I-80 N towards downtown OAKLAND (8.7 miles)
  6. Merge onto I-80 W via the Exit on the LEFT towards SAN FRANCISCO / BAY BRIDGE (6.8 miles)
  7. Take FREMONT ST. Exit (0.4 miles)
  8. Turn LEFT onto FREMONT ST. (<0.1 miles)
  9. Turn RIGHT onto HOWARD ST. (0.3 miles)
  10. Turn LEFT onto THE EMBARCADERO.  Continue to follow THE EMBARCADERO (0.9 miles)
  11. Turn LEFT onto BATTERY ST. (0.1 miles)

Parking Garage

  • When you turn left on BATTERY ST., make the first right onto Greenwich ST.
  • Make a RIGHT onto Sansome ST.
  • Move over immediately to left lane
  • The Levi Plaza Garage is on the left, half way down the block, roughly 1451 Sansome

 From North Bay via the Golden Gate Bridge

  1.  Cross the Golden Gate Bridge (toll bridge)
  2. Continue to DOWNTOWN SAN FRANCISCO
  3. Turn LEFT onto VAN NESS AVE. (0.1 miles)
  4. Turn RIGHT onto BAY ST. (1.0 miles)
  5. Turn RIGHT onto THE EMBARCADERO (0.2 miles)
  6. Turn RIGHT onto BATTERY ST. (0.1 miles)

 Parking Garage

  • When you turn RIGHT BATTERY ST., make the first right onto Greenwich ST.
  • Make a RIGHT onto Sansome ST.
  • Move over immediately to left lane
  • The Levi Plaza Garage is on the left, half way down the block, roughly 1451 Sansome

Parking Options

Here's a map of parking garages and lots in San Francisco

Mindjet Map Garage & Site

Download Mindjet Map Garage and Site 2010

Muni Transit Map

Download MJ Muni Transit

Lately, a plug for a partner at the Inbound Marketing Summit - 12th of June, 2012:

We scheduled SprintZero to run the day before IMS starts. The Pulse Network is offering SprintZero attendees an opportunity to purchase discounted one-day passes to IMS San Francisco for $99.  A special discount code “IMSAGILE” can be used any member of the Agile Marketing community when registering to receive the discounted one-day pass. There's also a panel discussion on agile marketing at the IMS event on the 12th of June.

 

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