Agile marketing is a process for managing marketing campaigns, it uses the ideas developed from agile development. A group of marketers who are practicing the method have come together to... Read more →
I was excited to hear about Geoff Livington and Gini Dietrich's new book, "Marketing in the Round," a book about "organizations have been bedeviled with organizational silos that prevent them... Read more →
I normally don't publish PR pitches verbatim, but this one really hit home for me yesterday. Ash Maurya's RUNNING LEAN: ITERATE FROM PLAN A TO A PLAN THAT WORKS (O'Reilly,... Read more →