The existing world of marketing is broken. I say this because everything has changed in the last 3-4 years. Content channels have grown, mobile is becoming more dominant, tablet’s and... Read more →
March 2012
How To Write A PR RFP - Insights From RFP Associates
March 18, 2012
Robert Udowitz, Principal of RFP Associates, works with communications managers to develop PR agency RFPs that work. Often the managers don’t have a lot of time to put PR agency... Read more →
Highlight’s Paul Davison And The Immediate In-depth Connection
March 13, 2012
The modern age strained connections, partly because we are no longer as reliant on the family and friends. Though I'm sure this last recession has been a reminder to all... Read more →
Calling All PR Professionals
March 12, 2012
Wikipedia is the most important site on the web. Many of its pages have a number one top ranking on even the most highly trafficked keyword terms in search engines,... Read more →
It all started with a tweet from @umassvdc Umass Boston's Venture Development Center. @umassvdc "Dear Boston, you are creating way too many tech jobs. Please slow down while your universities... Read more →
Social media, social media, social media! In recent years that has been the mantra many marketing executives have heard as consumers shift their media viewing practices to digital, and as... Read more →