Project To Audit The Fortune 100 Entries on Wikipedia
January 18, 2012
The CREWE, a Facebook group of PR professionals, Wikipedians, and marketers like myself are working together on a number of projects to bring more accurate corporate data to Wikipedia through the help of corporate representatives. As part of the discussion we have a few different projects, including an effort to audit top corporations for their data in Wikipedia. By doing so we have to establish the need for more corp. representative involvement in the wikipedia site.
Robert Lawton, a Wikipedia editor suggested the CREWE project here are the details:
An audit of the Fortune and FTSE 100 companies with a document list of errors by type: financials, business lines (etc). Such an audit shouldn't be difficult to publish and would be immediately picked up by the main stream media along the lines of "don't count on Wikipedia for your financial research". This would open the door to the idea of giving paid editors a more equal status when it comes to publishing appropriately sourced neutral facts. (background: Wikipedia's editors have two very sensitive spots: accuracy and neutrality. Allowing paid editors to edit rubs against the grain of neutrality. However, an appeal to accuracy may help overcome it, hence the proposal to run the audit.) (Suggestion: Global 1000, or Fortune 10 from each country where we have enough interest (John Cass)). (Robert Lawton)
As we have over 100 people in the Facebook group. We'd like your help in taking a company to contact the comms. people at the company to ensure the entries of the company in question are accurate. Please access the Wikipedia Audit spreadsheet ( http://bit.ly/xmYUKl), add your name in the "owner" field and a corp rep to check the accuracy of the Wikipedia entry.
1 Wal-Mart Stores
2 Exxon Mobil
3 Chevron
4 ConocoPhillips
5 Fannie Mae
6 General Electric
7 Berkshire Hathaway
8 General Motors
9 Bank of America Corp.
10 Ford Motor
11 Hewlett-Packard
12 AT&T
13 J.P. Morgan Chase & Co.
14 Citigroup
15 McKesson
16 Verizon Communications
17 American International Group
18 International Business Machines
19 Cardinal Health
20 Freddie Mac
21 CVS Caremark
22 UnitedHealth Group
23 Wells Fargo
24 Valero Energy
25 Kroger
26 Procter & Gamble
27 AmerisourceBergen
28 Costco Wholesale
29 Marathon Oil
30 Home Depot
31 Pfizer
32 Walgreen
33 Target
34 Medco Health Solutions
35 Apple
36 Boeing
37 State Farm Insurance Cos.
38 Microsoft
39 Archer Daniels Midland
40 Johnson & Johnson
41 Dell
42 WellPoint
43 PepsiCo
44 United Technologies
45 Dow Chemical
46 MetLife
47 Best Buy
48 United Parcel Service
49 Kraft Foods
50 Lowe's
51 INTL FCStone
52 Lockheed Martin
53 Merck
54 Goldman Sachs Group
55 Express Scripts
56 Intel
57 Sears Holdings
58 Caterpillar
59 Chrysler Group
60 Safeway
61 Supervalu
62 Cisco Systems
63 Morgan Stanley
64 Prudential Financial
65 Walt Disney
66 Comcast
67 Sysco
68 Sunoco
69 Abbott Laboratories
70 Coca-Cola
71 New York Life Insurance
72 Northrop Grumman
73 FedEx
74 Hess
75 Ingram Micro
76 Johnson Controls
77 Aetna
78 Amazon.com
79 Humana
80 Enterprise Products Partners
81 Honeywell International
82 Liberty Mutual Insurance Group
83 News Corp.
84 DuPont
85 Sprint Nextel
86 General Dynamics
87 TIAA-CREF
88 Delta Air Lines
89 Allstate
90 HCA Holdings
91 American Express
92 Google
93 Tyson Foods
94 Philip Morris International
95 Time Warner
96 Oracle
97 3M
98 Deere
99 Plains All American Pipeline
100 Rite Aid