Dave Wieneke of UsefulArts.us and I have been discussing who are the product leaders for social media products and services amongst agencies and product companies? As a first step we... Read more →
When developing your content source strategy for a content garden, there are a number of options to consider, including: In-house writers Paid writers Commission writers Columnists Community members Syndicated content... Read more →
I've been thinking more about what I can do to help Tony Loftis find his daughter in New York City. See my blog post from yesterday. I was chatting with... Read more →
A friend of mine, Tony Loftis, here in Boston, is a great PR and Social Media guy. His daughter went missing in New York City over a week ago. Tony... Read more →
As a Founding Fellow of the Society for New Communications Research, I attended the 2011 SNCR board meeting here in Cambridge Massachusetts; we had a great dinner at a local... Read more →
I get lots of pitches and most of them don't work... in fact I'd say less than 5% of the PR pitches I receive work for me. I'm a marketer,... Read more →