Google Analytics Benchmarking
September 27, 2011
Earlier this year, Google Analytics removed their benchmarking metrics from within Google Analytics. Instead Google is offering Newsletters to those people who opt in to share their data and have opted in for a newletter. Here are a few articles on the topic:
Article on the how Google Analytics is providing benchmark data once a month.
While the generic data is valuable, the data formerly provided by Google Analytics, enabled the user to select and cut data by industry.