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Content Gardens Are Focused Content Strategy Websites

Recently I found a website that is being used by a major consulting company to target a particular area of their business. The example reminds me of CMO.com; where Omniture built a website that targeted chief Marketing Officers with content that was generated from columnists and round-ups from around the web.

In defining the term content garden, if I can say that content farms are sites that aim to draw value through SEO and social media by generating content inexpensively around a number of topics. What distinguishes content gardens is that brands use them to focus on their industry or discipline.