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#TigerBlood Hijack - Brand Watch

Charlie Sheen has generated a lot of publicity in the last few days with his talks to the media, and now his growing presence on social media, his new twitter account has over 1.2 million followers in one day.

Mr. Sheen talks about his stamina for winning with #TigerBlood, this article from Esquire seeks to shed some light on the term.

I ran a search on #TigerBlood on Twitter, and as a result I noticed a lot of brands are publishing tweets with the term, but they are using it for their own purposes, and sometime supporting, or not Mr. Sheen.

I thought I'd start collecting a few of these examples in this post, partly for curiosity's sake, but also it's interesting to watch the unfolding story of a communications "crisis," and how the community reacts to that story in social media:

@RedCross: We may not collect #tigerblood, but we know our donors & volunteers have fierce passion for doing good! #RedCrossMont

@seeitgolf: Research reveals our app featuring Aaron Baddeley improved putting by 61%. *Adding #tigerblood may or may not help.

@pizzahut: RT @OpenIntro: @pizzahut Any plans to offer #tigerblood as a pizza topping? Maybe in place of tomato sauce? Sounds like a #winning formula.

Update: John Short suggested brands are hijacking the term #TigerBlood for their own purposes, and I updated the title of this post as a result.