Dimitri Maex and Colin Mitchell from the DoubleThink blog wrote up a post on Agile Marketing. Describing the method's background with software development, and provide an overview of principles for agile marketing.
Agile Marketing is :
|Sensitive||Keep your senses open to your customers. They define what value means for your organization.|
|Adaptive||Don’t stick to outdated plans – expect change and uncertainty and respond accordingly.|
|Lean||Eliminate waste in the marketing process by focusing relentlessly on the creation of value as defined by your customers.|
|Fast||Be quick without hurrying. Value is created at the “point of sale” – not the “point of plan”|
|Iterative||Deliver today – adapt tomorrow. Test, observe, learn and iterate.|
I was wondering with so many marketers being perfectionists, how do you marry delivering today we adaption tomorrow?
Does Agile Marketing mean compromise?