Does Agile Marketing Mean Compromise?
November 17, 2010
Dimitri Maex and Colin Mitchell from the DoubleThink blog wrote up a post on Agile Marketing. Describing the method's background with software development, and provide an overview of principles for agile marketing.
Agile Marketing is :
Sensitive | Keep your senses open to your customers. They define what value means for your organization. |
Adaptive | Don’t stick to outdated plans – expect change and uncertainty and respond accordingly. |
Lean | Eliminate waste in the marketing process by focusing relentlessly on the creation of value as defined by your customers. |
Fast | Be quick without hurrying. Value is created at the “point of sale” – not the “point of plan” |
Iterative | Deliver today – adapt tomorrow. Test, observe, learn and iterate. |
I was wondering with so many marketers being perfectionists, how do you marry delivering today we adaption tomorrow?
Does Agile Marketing mean compromise?