There's an inside joke at the Society of New Communications Research, we use the acronym SNCR, pronounced Snicker.So with the SNCR symposium and gala up this next week in California, I was surprised to learn SNCR was the most tweeted phrase for Halloween, until I did a double take and realized the real Snickers Bars are hot this Halloween season on Twitter.
From E.Life, a social media monitoring and analysis vendor, the company tracked 11 top candy brands from October 20 to October 27 to find out the top candy.
Here's E.Life's release:
Snickers (SNCR) Gets Most Tweets for Halloween, Followed by Candy Corn, Hershey's, Reese's and Twix
What candy brands are being talked about on Twitter in the week leading up to Halloween? E.Life, a social media monitoring and analysis vendor, tracked 11 top candy brands from October 20 to October 27 to find out. The results show that the most-mentioned candy was Snickers, with 5303 tweets over the one-week period. Candy corn came in second, with 4592 tweets. Hershey's was third, with 3591 mentions. 100 Grand received the fewest tweets, with just 46 people tweeting about the brand.
Other findings include:
* Snickers was often mentioned in relation to a Halloween-themed commercial, which was tagged by hundreds of people as #creepy. Twix commercials were also discussed often, with comments from a number of women who said they promote cheating and lying.
You can find out more about the SNCR Symposium and Gala, where you can share some Snicker bars with all of the Fellows and attendees.
(I'm a Fellow of the society).