Corporate Blogs In The Fortune 500
October 26, 2010
This is a list of corporate blogs run by Fortune 500 companies. According to research, 88 (17.6%) of the Fortune 500 are blogging as of 01/04/2012.
The table below lists any Fortune 500 companies with blogs, links to one or two blogs owned by the company, and a link to reviews of those blogs. I'm also keeping a list of updates to the table post.
I also list the blogging software used by the blog and where the blog is located: subfolder, subdomain or separate domain.
A corporate blog is defined as: Active public blogs by company employees about the company and/or its products.
| Blogging F500 Company | Example Blog | Blogging System & Blog Location choice | Reviews |
| Advanced Micro Devices | AMD Blogs | Subdomain of the main domain | WordPress 3.0 | John Cass on March 11, 2008 |
| Agilent Technologies | Signal Integrity | Subdomain of the main domain| WordPress 3.2.1 | |
| Alcoa | Alcoa Recycling, CE Blog | Subdomain, but not the main domain (typepad domain) | TypePad + | |
| Amazon.com | Amazon Web Services Blog | Subdomain, but not the main domain, folder | TypePad | |
| American Express | Open Forum | Separate domain | | |
| Aon Corporation | DiversityExchange, Aon Consulting RPO Blog | Subdomain, but not the main domain (TypePad domain) | TypePad | |
| AT&T | AT&T Public Policy Blog | Separate domain | WordPress 3.0.3 | |
| Avnet | The Soft Pitch | Subdomain | WordPress 2.9.1 | |
| AutoNation | The AutoNation Blog | Subdomain of the main domain | WordPress | John Cass on March 3, 2011 |
| Baker Hughes | Rig Count | Separate domain | WordPress 2.9.1 | |
| Bank of America | Future Banking Blog | Discontinued | |
| Best Buy | Best Buy Community (blogs right nav) | Various | Lithium | |
| Boeing | Randy's Journal | Folder on separate domain name | |
| Caterpillar | Caterpillar SOS Services Oil Analysis | Subdomain on blog vendor's domain | Lithium | |
| CBS | CBS.com Blog | Folder of the main domain | | |
| Chevron | Chevron Blog at World Petroleum Congress | Blog is located in a folder | |
| Cisco Systems | Cisco High Tech Policy Blog | Subfolder of a subdomain | WordPress | |
| Clorox Company | Dr. Laundry | Separate domain | Easton Ellsworth on Nov 6, 2006 |
| Computer Sciences | Outsourcing Blog | Subfolder | |
| Countrywide | discontinued | ||
| CSC | Team CSC | Subfolder | |
| Coca Cola | Coca-Cola Conversations | Separate domain | TypePad | Li Evans on Nov 10, 2006, Mack Collier on Aug 7, 2008 |
| Comcast | Comcast Voices Blog | Subdomain | |
| Davita | Davita Blogs | Separate domain | WordPess 3.0.1 & 2.8.6 | |
| Dell | Direct2Dell | Folder on subdomain on Dell.com | Telligent Evolution Platform Developer Build | Easton Ellsworth on Jul 13, 2006, Drew Meyers on Oct 23, 2006, and Mack Collier on June 13, 2007 |
| Delta Airlines | Under The Wing | Subdomain of the main domain name | WordPress 2.9.1 |
Rich Young on April 25, 2008 |
| Disney | Disney Parks Blog | Subfolder of a subdomain | WordPress 2.8.4 | |
| Emerson Electric | Emerson Process Experts Modeling and Control | Another domain name | Movable Type Commercial 4.25 | |
| Eastman Kodak Company | Subdomain of main domain | | Li Evans on Nov 17, 2006, Laura Spencer on January 30th, 2008, and Mack Collier on May 30th, 2007 | |
| EMC Corp | EMC Employee Blogs | Various platforms and domain choices, from TypePad blogs to communityServer 2007 SP2 from Telligent Systems | |
| eBay | eBay Developers Program Blog | Subdomain on TypePad | Alison Nicole Grise on April 28, 2008 |
| ExxonMobil | ExxonMobil Perspectives Blog | Separate domain | | |
| FedEx | FedEx Citizenship Blog | Subdomain | |
| Foot Locker | Foot Locker Unlocked | Subfolder on a subdomain | WordPress 3.0.5 | |
| Ford Motor Company | Ford Story | No corp blog, but have advocates write content. | |
| General Electric Company | GE Reports, GE Global Research blog | Blog is located in a folder | WordPress 2.9 | Easton Ellsworth on Sept 20, 2006 |
| General Mills | A Taste of General Mills Blog | subdomain of main domain | WordPress 3.1.1 | |
| General Motors Corporation | Formerly the FastLane Blog | Blog has its own domain | WordPress 2.8.6 | Easton Ellsworth on Sept 11, 2006, Easton Ellsworth on Sept 12, 2006, Liz Fuller on January 16th, 2008 |
| Goodyear | Goodyear Blimp Blog | Subdomain of another domain name | TypePad | |
| Google Blog | Subdomain | Google's Blogger | Bryan Saxton on May 14, 2008. | |
| H&R Block | H&R Block Blog | ||
| Hewlett-Packard Company | HP Blogs | Folder on a sub-domain of the main domain | CommunityServer 2008.5 SP1 from Telligent Systems | |
| Home Depot | The Apron | Folder of subdomain on the main domain | |
| Honeywell International | Honeywell HR Blog discontinued | Cornelius Puschmann on Oct 19th, 2006 | |
| Ingram Micro | Seismic, | Discountined, however, company does have Twitter, Facebook and YouTube | |
| Ingersoll Rand | Industrial Technologies Product & Innovation Blog | Subdomain of main domain | WordPress | Katherine Shin on Feb. 8, 2010 |
| Intel Corporation | Blogs at Intel | Subdomain | Movable Type 4.21 | Robyn Tippins on Oct 19th, 2006 |
| International Business Machines | IBM Blogs, Guide to IBM Blogs | Blog is located in a folder | Easton Ellsworth on Sept 25, 2006 |
| John Deere | John Deere Blog | Separate domain | .NET build | |
| Johnson Controls | Your Energy Forum | Separate domain | WordPress | Easton Ellsworth on Oct 27, 2006 |
| Johnson & Johnson | JNJBTW | Blog has its own domain | WordPress 2.9.2 |
Stacey Rogers on May 11, 2008 |
| JPMorganChase | JPMorgan Actuarial Connection | Discontinued | |
| Manpower | Manpower Blogs | Another domain name | WordPress 2.9.2 | |
| Marriott International, Inc | Marriott on the move | Subdomain of the main domain | Li Evans on Jan 17, 2007 |
| McDonald's Corporation | Open For Discussion | Another domain name | Awareness | Laura Spencer on April 15, 2008 |
| McGraw-Hill Companies | Social Media Directory | Lots of social media, and preparing a list of blogs. | |
| Micron Technology | Innovations Blog | ||
| Microsoft Corporation | Microsoft Blogs | Folder on a subdomain | Telligent Platform CommunityServer | Jean Kim on April 28, 2008 |
| Molson | Molson in the Community | Folder, of a subdomain of main domain | WordPress 3.0.1 | |
| Monsanto | Monsanto According to Monsanto | Separate domain | WordPress 3.0 | Jeff McIntire-Strasburg on March 30, 2009 |
| Morgan Stanley Smith Barney | Women Financial Advisors Forum | Subdomain of main domain | Blogtronix | |
| Motorola | Wireless Insights Blog Community | Folder on subdomain of the main domain | |
| Newell Rubbermaid | Graco blog Adventures in Organization | Subdomain of the main domain | Typepad | Susan Iskiwitch on April 11, 2008, John Cass on Dec 4, 2008 |
| Nike | Official Nike Running Blog | Sub Folder of a subdomain | Sarah E. Essary on April 29, 2008 |
|
Oracle Corporation |
Oracle Blogs | Subdomain | Movable Type 1.52 | |
| Owens Corning | The Pink Panther Energy Blog | ||
| Pfizer | Pfizer Science Now Blog | Folder on a subdomain | WordPress 2.9.1 | |
| Primerica Financial Services | The Primerica Blog | ||
| Proctor & Gamble | Notes from the Front line | Subdomain of typepad | A SixApart TypePad blog | |
| Progressive | Blog | Subfolder of the main domain | |
| Pitney Bowes | Open Mike blogger retired from Pitney | Vincent McBurney on Oct 30, 2006 | |
| Safeway | The Safeway Blog | Folder on a subdomain | Lithium | Aaron Uhrmacher on Feb 2, 2009 |
| Southwest Airlines | Nuts about Southwest | Mack Collier on Oct. 04, 2007, Paul Chaney (TBA) | |
| Sprint | Things That Make You Go Wireless, blog discontinued | Folder of a subdomain | |
| Starbucks | My Ideas In Action | John Bell on April 15, 2008 | |
| Starwood Hotels & Resorts | The Lobby | Separate domain | Movable Type Pro 4.21 | Laura Spencer on February 21, 2008, Mack Collier on September 11, 2008 |
| Symantec | |||
| Texas Instruments | TI Blogs | Folder of subdomain of the main domain | Telligent Community platform | Last post February 2008 |
| Time Warner | AOL's Search Blog | ||
| TJX Companies, Inc. | HomeGoods Blog | ||
| Toys 'R' Us | Daily Deals | Subdomain of the main domain | TypePad | |
| Tribune Company | The Swamp | ||
| Tyson | Hunger Relief | Subdomain | .NET CMS from Rockfish Interactive | |
| Viacom International | MTV Video blog | ||
| Walt Disney Company | Walt Disney Park Blog | Folder of a subdomain | WordPress 2.8.4 | |
| Wal-Mart Stores | Wal-Mart Giving Blog | Subdomain of a separate domain | |
Easton Ellsworth on Sept 8, 2006 |
| Waste Management | Think Green | Separate domain | |
| Wells Fargo & Company | Guided by History | Folder on a subdomain | Movable Type Enterprise 4.25 | John Bell on April 15th, 2008 |
| Whole Foods Market | Whole Story | Subdomain | WordPress 2.9.2 |
Katrina Heilman on May 12th 2008 |
| UPS | Upside Blog | Subdomain | WordPress | WebTrends User | |
| USAA | Inside the Mission Blog | Folder on the main domain| Corp CMS? | John Cass on September 8th, 2011 |
| Xerox Corporation | Xerox Blogs | Subdomain | WordPress 2.8.4 | |
| Verizon Communications | Verizon Social Media | Subdomain of the main domain | Robert Longert on July 16th 2008 |
| Virgin Media | Movie Editor Blog | ||
| Yahoo! | Yahoo! Search Blog | Stephanie L on April 29th, 2008 | |
| Yum Brands | KFC Nation Weblog |
Thanks to Dr. Nora Ganim Barnes and Eric Mattson for their help in finding more Fortune 500 companies with corporate blogs from their studies on Fortune 500 companies with blogs