History Of Corporate Blogging - Updated
The Office, American Idol And 5 Corporate Blog Reviews

Defining Astroturfing

Astroturfing is a term that developed from political campaigns where political candidates packed voter meetings with their own supporters and staffers. On the web it means that you have an employee or company representative promote a company, without revealing their connection with the company. They are being fake to the reader, hence the name astroturfing which is fake grass.

I was just asked to define astroturfing for an article, and I thought I'd keep the term handy here on my blog.