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Agile Publishing

The reality today is that what's most current gains more currency in online communities. Organizations, corporations and news publishers have to work within that new reality.

Publish quickly, both to gain the advantage in breaking news, but also to test what stories work and do not work.

When publishing content on the web, think about publishing as quickly as possible, if you have several stories, do what does with its marketing strategy. Try everything, and see what resonates with the community, by reviewing how they engage with your content.