Social Media Celebrity Marketing
March 26, 2010
One fascinating phenomenon with the advent of people publishing and creating content on the web so easily with all of the social media tools now available is that it is now possible to become a social media celebrity through the content you publish. Those celebrities can then profit from that celebrity status by helping to promote an advertiser, sponsor or client.
Jason Sadler of iwearyourshirt.com takes the idea of social media celebrity marketing to the next level by making his entire business concept the idea that he will wear your company's t-shirt for a day, and during that day he will talk about your company.
Jason is just himself in blog posts, twitter feeds and online video. So don't expect an expert who will market your company's product, rather imagine your average customer, who will give great insight into what he thinks about your product, and why his followers and readers should use your product.
Chris Brogan helped launch Radian6 with the Twebinar series -- Chris videotaped interviews with lots of social media influencers, then rolled the tape with live commentary by video and Twitter. You could argue the Twebinar was an event campaign, but I don't believe the event would have been as successful if Chris had not been involved. Hiring Chris to front the Twebinar campaign was a stroke of genius, not only did you have a brilliantly executed new social media marketing concept, The Twebinar but you had an instant following from all of Chris' fans.
The Twebinar cemented Radian6's credibility as a social media monitoring company and helped drive Chris' personal fame and standing in the wider marketing community.
Sarah Evans launched #journchat a Twitter based community where journalists, PR people and social media enthusiasts could discuss the PR 2.0, Journalist 2.0 and social media questions of the day. The weekly chat session recently partnered with CNN.com at the South by Southwest Conference, and featured a live Ustream session, where Sarah asked the CNN.com interactive team questions about their digital capabilities. Sarah runs Sevans Strategy.