PR Communications

One of the interesting aspects of my new job at Pace Communications is finding the places where my colleagues on the print side of the business have skills and expertise... Read more →

Scott Brinker writes Agile Marketing for Conversion Optimization on search engine land. He mentions my earlier post interview with the CMO of webtrends, and also includes a short list of... Read more →

One fascinating phenomenon with the advent of people publishing and creating content on the web so easily with all of the social media tools now available is that it is... Read more →

Greg Verdino is presenting at the Custom Content Conference today, he also recently finished his manuscript for his new book microMARKETING. Congratulations to Greg on finishing the book, what a... Read more →

I was recently asked to give some ecommerce examples of social media marketing ROI. So I put out a call on Twitter and LinkedIn for examples. To me to quality... Read more →

Measuring ROI in social media marketing is important because as an industry we need to demonstrate the value social media brings to marketing efforts. And I believe if we can... Read more →

I created a new registration page for the second GSO Tweetup at the Rioja on Battleground in Greensboro, North Carolina. One issue with Eventbrite is that if you are creating... Read more →

The question of how you deploy social media within a large multi-brand company, really comes down to budget, which department is going to pay for the resources to set up... Read more →

I'm off to Iowa for a corporate blogging speaking engagement on April 7, at 11:30am at the Hilton Garden Inn in Johnston, Iowa. The talk is for the Iowa chapter... Read more →

April 15th is just around the corner, so mark your calendars for another chance to chat about social media and digital marketing here in Greensboro, NC at the Rioja Wine... Read more →