General Motors Brands Use “Immerse & Disperse” To Adopt Social Media
Tax Day = 2nd #GSOTweetup

I'm Hosting #socialmedia - Importance Of Content & Engagement Strategy In Social Media

I'm hosting #socialmedia chat the Weekly Twitter based discussion around the Business of Social Media.  My choice of topic is, "The Importance of a Content and Engagement Strategy in Social Media".

We have three questions:

Q1) What's first, content marketing and/or engagement marketing as the lead strategy?

Q2) How should you handle disclosure of content origination whether employees or agency?

Q3) Charlene Li's engagement 2009 report staked out most engaged brands, what's key to implementing a successful SM engagement strategy?