In the Edelman Trust Barometer I found the reference to business magazines & analyst firms as being at the top of the trust barometer interesting. I think it really makes... Read more →
When a company does not reveal who writes for a brand in social media, I think companies are attempting to balance what works best in using social media to communicate... Read more →
Transparency has long been a big topic of conversation amongst bloggers and social media watchers. The argument for transparency is that social media when conducted well is about personal relationship... Read more →