PR Communications

This is my last week in Boston before I move down to custom content marketing agency Pace Communications in Greensboro, North Carolina. I'm the new Head of Digital Marketing there,... Read more →

Ja-Nae Duane is a friend from the Boston Social media community, and she recently published her new book How to Start Your Business with $100. Ja-Nae Duane's book is more... Read more →

This article and research gives some insight into the evolving nature of how journalists are using social media for story research. Journalists Using Social Media More for Story Research "The... Read more →

I'm thinking this one through, but inspired by Andrew Davis at Tipping Point Labs' tweet about Wired's new iPad application, I'd like to explore the idea of how do you... Read more →

I often think that blogging is really a style of writing called new journalism, except instead of writing a long article, the entire blog is the whole story. For me... Read more →

Toby Bloomberg and I recently authored the agency transparency post where we had a great discussion around the topic what level of agency transparency should exist for client social media... Read more →

I’ve been invited by Fard Johnmar to join in a conversation about transparency on Fard’s next Casual Conversation Webinar. This webinar will take place on February 12, 2010 at 12:30... Read more →

Randall Beard writes an excellent post arguing that CMOs should help lead the corporate growth agenda, and also that CEOs have to be involved in the process. I thought Randall’s... Read more →

Interesting article about newspaper subsidized e-readers from Bill Mitchell at the Poynter Institute. He suggests newspapers should subsidize the cost of the new iPad to reduce their posts and in... Read more →

When conducting keyword research you might use the Google Keyword Selector Tool to discover keyword volumes and competition from the Google Adwords. But that data doesn't really tell you what... Read more →