The New Rules Of Marketing & PR By David Meerman Scott: 2nd Edition
January 28, 2010
David Meerman Scott publishes the second edition of his great book The New Rules of Marketing & PR.
New Rules is on my list of books to buy because he weaves search engine optimization strategies throughout the text. I'm an old SEO guy, and I think SEO strategy is very important in today's digital content world. I'll be looking forward to reading the new edition.