Things have really changed in health care and pharma social media in the last few years. 3-4 pharma companies are blogging, 16 are tweeting, the FDA is reviewing the possibility... Read more →
Advocates can be existing customers, or supporters of a company, the goal is to recognize advocates and develop a program of support that in terms results in increased community activity... Read more →
In Doug Haslam’s response to my request for a predication for engagement marketing in 2010, Doug said that engagement marketing is at the tip of a tall pyramid, under which... Read more →
Kami Watson Huyse to referred to my 2010 predictions post about engagement marketing in an article that gets at the heart of what it takes to make social media work;... Read more →
I'm reading Paul Greenberg's CRM and the speed of light, just getting into the second chapter where he discusses various CRM related terms. Including VRM, Doc Searls' baby, the idea... Read more →
Jason Falls aims at the heart of marketing with his post "What is engagement and how do we measure it. He believes the critical way to define engagement is to... Read more →
I really enjoyed Diane Gilleland's podcast “engagement marketing for your crafty business”. I thought Diane gets at the heart of how social interaction works online for business. As one of... Read more →
Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance... Read more →
Ann Handley is head of content and editor at Marketingprofs.com; she took a crack at my 2010 engagement marketing predication post questions, but did not get into the post on... Read more →
Jesse Stanchak on the SmartBlog On Social Media in the article is social media headed for a crash? suggests people go to social media sites for content. Well yes that... Read more →