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Is PR A Career Path For Bloggers?

It occurred to me that if journalists have traditionally found a career path to public relations, it makes sense that bloggers will have a similar career path. If you are familiar with how the media publishing industry works, similarly the same related set of skills are needed to be a successful blogger. As social media becomes more important, and companies want to target particular communities not only will they hire bloggers to write for them, but I think hire bloggers to help manage their communications strategy.

What do you think?